About us
The I AM Lash Brand Story
Where It All Began
In 2014, Arune Mooney discovered her passion for eyelash extensions. As a mum of two looking for flexible yet fulfilling work, she followed her instincts and launched her own business as a lash technician.
What started as a small, home-based setup quickly grew into a flourishing business. Driven by dedication and perfectionism, Arune practised relentlessly, spending every day refining her skills to deliver the flawless results her clients deserved.
“I wasn’t satisfied with average. I wanted excellence—and I was ready to put in the work to get there.”
Built on Passion and Precision
Arune’s competitive nature and eye for detail pushed her to continually elevate her craft. She trained with some of the world’s most respected Lash Masters, all while developing her own signature techniques.
In 2019, she launched I AM Lash Academy to pass on her knowledge and inspire the next generation of lash artists. Today, she continues to teach with the same energy, discipline, and care that fuelled her own journey.
Creating a Brand for Lash Professionals
As her expertise deepened, so did her frustration with subpar products. She set out to create a luxury lash line that met her high standards—and I AM Lash Brand was born.
Each product is thoughtfully developed to support professionals with:
- Superior performance
- Reliable retention
- Lash health at the core
“I created I AM Lash so artists could rely on quality. These aren’t just products—they’re tools to create lash masterpieces.”
Global Recognition & Awards
Arune’s artistry didn’t go unnoticed. Since entering her first competition in 2018, she’s achieved extraordinary international recognition:
Highlights include:
- #1 Classic Specialist in the World – Les Victoires du Regard Rankings
- World Champion 2019
- 1st Place – Classic Lashes & 3/4D Volume (Lash Battle Glasgow 2018)
- 1st Place – 3/4D Volume (Strictly Come Lashes Championship)
- 1st Place – 2D Volume & 3D Volume (Universe Lash and Brow Competition)
- Four Special Awards – Best Work (Universe Lash and Brow)
- 1st Place – Classic Lashes & Queen Look (Simetria Lash Match 2019)
- Special Judge’s Award – Best Work (Simetria Lash Match)
Today, Arune proudly serves as an International Judge at renowned lash championships, sharing her expertise on a global stage.
More Than a Job — It’s a Lifestyle
Arune lives and breathes the lash industry. Her philosophy remains unchanged:
“This isn’t just a job—it’s a lifestyle. To be the best, you have to love it, live it, and breathe it.”
Let’s Grow Together
Whether you’re just starting out or looking to elevate your lash game, I AM Lash is here to support you with world-class products, education, and a community of professionals who truly care about the craft.
Love I AM Lash ♥️
