News

At I AM Lash PRO, we’re always looking for ways to improve the products you reach for every single day. Sometimes those improvements are obvious — a new curl, a finer fibre, a richer colour....

Speed and quality are usually framed as opposites. Either you take your time and create something beautiful, or you rush and the work suffers. But the most successful lash artists know a quieter truth: speed...

Few topics divide the lash world quite like premade fans. Ask in any artist group and you’ll hear it within minutes: premade fans ruin natural lashes. It’s repeated so often it’s become accepted as fact...

Not all brown lash shades suit every client — and that’s exactly what makes them so interesting to work with. The right brown tone can make lashes appear softer, the eyes brighter, and the whole...

Brown Lash Extensions: Why They are 2026 Most Requested Set If you’ve noticed more clients asking for softer, more natural lash looks lately, you’re not imagining it. Brown lash extensions have quietly become one of...

One of the most common questions in professional lash work: should you be using clear or black adhesive? The answer isn’t as straightforward as most artists assume — and it has less to do with...

Arune Mooney Founder, I AM Lash Pro  ·  Lash Artist & Educator Anyone can learn a technique. A true lash artist learns to adapt — to faces, to requests, to the endless variety of what...

A Professional Lash Artist's Guide to Choosing the Right Volume Tool If you've been comparing W lash extensions vs premade fans, you're not alone. As more professional lash artists look for ways to improve speed,...

If you've been hearing more about W lash extensions but aren't sure exactly what they are or how they work, this guide covers everything you need to know. W lash extensions — sometimes called W...