Every year, as the leaves turn golden and the pumpkin spice lattes start flowing, lash artists hear the same complaint: “My extensions aren’t lasting like they usually do!” 🍂 Clients often panic when they notice...

When passion, artistry, and dedication meet hard work, magic happens. That magic was on full display at this year’s Hair & Beauty Awards, where Arune Mooney, founder of I AM Lash PRO, proudly took home...

Why fan geometry is everything In volume lashing, fan geometry determines the entire look of the set — not just density, but the top-line finish and overall style. Each lash fan type has its own...

Why Mixed-Length Lash Trays Belong in Every Lash Artist’s Kit If you’re a lash artist looking for versatility, efficiency, and value, there’s one product you should never overlook—mixed-length lash trays. Whether you’re experimenting with new...

The Truth About Eyelash Extension Glue Drying Time When it comes to flawless lash retention, eyelash extension glue is one of the most important tools in your kit. But there’s one aspect that even experienced...

How to Keep Your Lash Clients Coming Back: 7 Retention Strategies Every Lash Artist Needs to Know As a lash artist, there’s nothing more rewarding than seeing your client leave with confidence—and return like clockwork...

How Long Do Semi-Permanent Lashes Last? One of the most common questions lash artists get is: “How long do semi-permanent lashes last?” The truth? With the right products, application, and aftercare, semi-permanent lashes can last...

In the world of professional lash extensions, products come and go with every trend. But one product that’s sparked ongoing debate is the eyelash primer. Some artists swear by it. Others toss it aside completely....

Eyelash Cleansing Brush vs Disposable Cleansing Brushes — Which One is Best for Lash Prep? When it comes to lash prep and aftercare, choosing the right eyelash cleansing brush can make all the difference. Whether...