Providing eyelash extensions is an art, but dealing with clients can sometimes feel like a whole different skill set. While most clients are pleasant and easy to work with, every lash artist will eventually encounter...

The eyelash extensions industry is constantly evolving, with new lash trends emerging that redefine beauty standards and enhance the artistry of lash professionals. In 2025, we’re seeing an exciting blend of creativity, innovation, and customisation...

When it comes to lash extensions, black lashes have long been the go-to choice for most artists and clients. But brown lashes are quickly gaining popularity for their soft, natural, and versatile appeal. Whether your...

A  flawless set of lash extensions isn’t just about aesthetics - it’s about precision, control, and the health of natural lashes. One of the most crucial elements in creating seamless, comfortable, and long-lasting eyelash extensions...

Lash styling might seem complicated at first, but like anything in life, once you understand the principles and put in the practice, it becomes second nature. The key to achieving flawless lash extensions isn’t just...

Have you ever watched an artist, a craftsman, or even a skilled carpenter at work? They make intricate tasks look effortless. But it’s not just about talent and experience - it’s also about having the...

In the competitive world of lash artistry, having the right lash tools and products can make all the difference. At I AM Lash PRO, we design our products with lash artists in mind, helping them...

Building a loyal client base is essential for long-term success as a lash artist. While attracting new customers is important, the key to consistent bookings and increased earnings lies in retaining your existing clients. In this...

As a lash artist, ensuring your clients understand proper eyelash extension aftercare is crucial for long-lasting results. Educating them on best practices not only enhances eyelash retention but also fosters positive feedback, referrals, and loyalty....