News

Nothing knocks an artist’s confidence like a retention complaint. The set looked flawless walking out the door — and two weeks later, half of it is gone and your client is messaging with photos. Your...

Your retention problem is probably not your glue When retention drops, the adhesive gets blamed first. Nine times out of ten it is not the adhesive at all — it is the adhesive being used...

It’s the most common contradiction in the treatment room: “I want more volume… but I want it to look natural.” For years, artists solved this with mapping tricks — shorter lengths, lighter fans, wispy spacing....

Every lash artist has met this client. She loves a full, defined set — but in photos, her black lashes look harsh against her skin. Or she’s whispering that she wants “something softer” while clearly...

How to Wash Lash Extensions in a Heat Wave (And Why Skipping It Costs You Your Set) If you’ve ever wondered why lash retention seems to fall off a cliff in July, the answer isn’t...

At I AM Lash PRO, we’re always looking for ways to improve the products you reach for every single day. Sometimes those improvements are obvious — a new curl, a finer fibre, a richer colour....

Speed and quality are usually framed as opposites. Either you take your time and create something beautiful, or you rush and the work suffers. But the most successful lash artists know a quieter truth: speed...

Few topics divide the lash world quite like premade fans. Ask in any artist group and you’ll hear it within minutes: premade fans ruin natural lashes. It’s repeated so often it’s become accepted as fact...

Not all brown lash shades suit every client — and that’s exactly what makes them so interesting to work with. The right brown tone can make lashes appear softer, the eyes brighter, and the whole...