Our Story - I AM Lash PRO

Our Story - I AM Lash PRO

I AM Lash PRO a must-have range.

As Featured in The Salon Magazine UK.

I AM Lash PRO was founded in 2019 by experienced, multiple award-winning, and accredited trainer Arune Mooney. As trusted suppliers of professional lash products and high-quality training, I AM Lash PRO is built on a foundation of passion, quality, and innovation. Arune shares her journey and how I AM Lash PRO became a go-to brand for lash professionals worldwide.

Falling in Love with Lash Artistry

It all started about eight years ago. I wasn’t doing anything particularly constructive on the employment front, but I had always been fascinated by the beauty industry. After reading about the rising popularity of semi-permanent eyelashes in fashion publications, I decided to explore further. I enrolled in a short training course and immediately fell in love with the art of lash extensions. The precision, creativity, and transformation were everything I had been looking for.

As a perfectionist, I naturally gravitated towards mastering the craft. I began practicing on friends and family, and soon my lash work was in high demand. My client base grew quickly, and I transformed a small space in my home into a dedicated studio. From this humble beginning, I AM Lash PRO was born — and today, we operate from our own headquarters in beautiful West Wales.

From Lash Queen to Brand Bombshell

To further refine my skills and gain industry recognition, I entered lash competitions. I travelled to Glasgow for my first competition and returned home with the title of Classic Category World Champion from Paris — a life-changing moment. This achievement opened the door to judging roles at major lash events, where I connected with talented lash artists and gained invaluable insights.

It was during these events, while discussing the pros and cons of various lash products with fellow professionals, that the idea for I AM Lash PRO truly came to life. I knew I had to create a brand that combined everything I valued as a lash artist: quality, innovation, and outstanding customer service.

The Principles Behind I AM Lash PRO

I AM Lash PRO is built on three core principles:

  1. Quality – Every product must be of the highest professional standard. No compromises.
  2. Innovation – Our products are not just effective, but user-friendly. We’ve reimagined tools and lashes to help lash artists work more efficiently and with greater ease.
  3. Customer Service – From quick response times to hassle-free resolutions, excellent service is the heart of our brand.

These values are what set I AM Lash PRO apart in a crowded marketplace. We understand what lash professionals need because we are lash professionals.

Why Choose I AM Lash PRO?

At I AM Lash PRO, we’ve spent years researching and testing products to bring you a lash line that truly performs. I personally test every product, with the help of talented lash specialists, to ensure it meets our professional standards. Our growing collection includes vegan, cruelty-free, and recyclable eyelash extension products tailored to both beginners and experienced artists.

Whether you’re looking for reliable lash glues, precision tweezers, or soft, luxurious lash trays — I AM Lash PRO offers everything you need to create stunning lash sets with confidence.

You’ll find our full collection on iamlashpro.com, and you can also connect with us on social media, including Instagram, where we showcase our work, share tips, and support our growing community of lash artists.

Looking Ahead

The future of I AM Lash PRO is focused on sustainable growth, continued innovation, and staying true to our mission: delivering top-tier lash products at affordable prices while promoting environmentally responsible practices. Our packaging is recyclable, and we’re continuously working towards reducing our environmental impact.

We know lash artists often have their go-to brands — but if you’re looking for something new, something crafted by lash professionals who understand your needs, then I AM Lash PRO might just be your next favourite. We invite you to try us and experience the difference for yourself.

Arune ♥️

Arune Mooney - Eyelash Extensions Expert | Founder of I AM Lash