Why We Switched to a New Orange Lash Strip Tape

At I AM Lash PRO, we’re always looking for ways to improve the products you reach for every single day.

Sometimes those improvements are obvious — a new curl, a finer fibre, a richer colour. And sometimes they’re quieter. Sometimes the biggest difference comes from something as small as the strip your lashes are attached to.

Over the past several months, we’ve been quietly testing a new orange lash strip tape across selected trays. After extensive trialling and a lot of honest feedback from artists like you, we’ve made the decision: we’re gradually transitioning from our dark brown tape to the new orange tape.

Here’s exactly why — and what it means for your fans.

The lashes themselves haven’t changed. Same fibre quality, same curl system, same colour you already love. What’s changed is the strip tape the extensions sit on.

We’ve moved from a dark brown tape to a warmer orange lash tape — and that single change quietly improves almost every part of how a tray feels in your hands.

We don’t make changes for the sake of change. Every adjustment is tested before it reaches your lash room, and this strip was no exception. After months of comparing trays side by side, the new orange tape won on the things that matter most at the lash bed:

🧡 Better balanced stickiness — a touch grippier, for smoother, cleaner fan creation

🧡 More consistent pickup and release — fans come away exactly when you want them to

🧡 Improved visibility — far easier to see your bases against orange than against dark brown

🧡 Easier placement back on the strip — ideal for the lonely fan technique, with enough tack to support beautiful fan-making using the rolling technique

🧡 More consistent performance, tray after tray

In the lash room, it comes down to three things you’ll feel straight away:

• Even more buttery fans, thanks to that touch of extra grip
• Improved visibility during pickup, so placement feels effortless
• A smoother, calmer lashing experience from the first row to the last

When the strip works with you instead of against you, everything downstream gets easier — your speed, your symmetry, your retention.

Many of you may have already received the new orange tape on your brown lash trays — and the feedback has been wonderful. You’ll find it across our brown lash extensions collection, including:

• 0.07 Rich Brown Lashes — warm mahogany undertones, beautiful for soft volume

• 0.07 Deep Brown Lashes — a rich black-brown for natural, elegant sets

• 0.07 Natural Brown Lashes — the softest shade, made for lighter lashes and hair tones

As new stock arrives, we’ll be rolling the same improvement out across our black lash collections. If you prefer the speed of ready-made fans, you’ll see the same care reflected across our premade volume fans.

We spent months comparing, trialling and refining this strip because we believe consistency is everything. From curl and colour to fibre quality and pickup performance, every small detail contributes to your final result — and to the trust your clients place in you.

This new orange tape is one more quiet upgrade in service of that promise.

Thank you for trusting us with your artistry.

Arune xx