When passion, artistry, and dedication meet hard work, magic happens. That magic was on full display at this year’s Hair & Beauty Awards, where Arune Mooney, founder of I AM Lash PRO, proudly took home the title of Lash Artist of the Year 2025.
But the celebrations didn’t stop there—I AM Lash PRO also scooped an incredible 32nd place for Best Business Branding in the UK, proving that the brand’s mission of “Crafted for Artists, Perfected for Clients” is shining through loud and clear.
A Journey Built on Passion and Precision
Arune’s story is one of dedication to the lash industry. From humble beginnings to becoming one of the UK’s most respected lash artists and educators, she has poured heart and soul into her craft. Her artistry is known for precision, retention, and styling that enhances every client’s unique beauty.
Winning Lash Artist of the Year is more than just a trophy—it’s a recognition of years of commitment to raising industry standards, mentoring lash artists, and creating consistent, luxury-grade products under the I AM Lash PRO name.
Branding That Speaks to Lash Artists
Being placed 32nd in the UK for Best Business Branding is a milestone achievement for I AM Lash PRO. The brand is recognised not only for its premium lash extensions, lash adhesives, and professional tools but also for building a strong identity that lash artists trust.
From sleek packaging to reliable product performance, every detail has been designed to reflect quality, artistry, and community. It’s proof that lash artists across the UK resonate with a brand that understands their craft and supports their journey.
What This Means for the Lash Community
These achievements aren’t just wins for Arune—they’re wins for every lash artist who believes in growth, education, and artistry. I AM Lash PRO continues to innovate and inspire, offering lash professionals the tools, training, and support they need to thrive.
✨ Whether it’s the Smooth Collection lash trays for seamless application, the Fine Axe volume tweezers for effortless volume fan creation, or the TOUCH and SHEER adhesives for unbeatable retention—every product has been designed with lash artists in mind.
A Heartfelt Thank You
Arune shares:
“This award means the world to me. I have invested my heart and soul into the eyelash industry, and this is the cherry on top of the cake. To also see I AM Lash PRO recognised for branding is such a proud moment—it shows that our mission and values are truly being seen.”
The Future of I AM Lash PRO
This recognition is only the beginning. With a growing community of lash professionals, I AM Lash PRO is set to continue expanding its product line, training opportunities, and global presence—all while staying true to its promise: consistency, reliability, and artistry with no shortcuts.
I AM Lash PRO ♥️