How to Price Your Eyelash Extensions Service Like a Pro

Setting the right price for your eyelash extensions service is crucial for building a profitable and sustainable lash business. Whether you’re just starting out or looking to refine your pricing strategy, understanding the factors that influence service costs will help you position yourself competitively while ensuring you’re paid what you’re worth.

Eyelash extension services in the UK range anywhere from £50 to £200 per set, depending on various factors such as experience, salon location, competition, supply and demand, and the cost per treatment. This guide will break down each of these aspects so you can confidently determine your pricing structure.

1. Consider Your Skill Level, Experience, and Reputation

Your level of expertise plays a major role in how much you can charge for your eyelash extensions services. Clients are willing to pay more for a highly experienced lash artist with advanced skills and a strong reputation. Here’s how experience affects pricing:

• Beginners & Newly Certified Technicians (£50–£70 per set)

If you’re still building your portfolio and refining your technique, your prices may need to reflect that. Offering competitive rates initially can attract new clients and help you gain experience.

• Intermediate Lash Technicians (£70–£120 per set)

If you’ve been lashing for a while, have steady clientele, and offer great retention and styling, your prices should reflect your skill level.

• Experienced & Highly Skilled Lash Artists (£120–£200 per set)

Lash artists with years of experience, advanced training, and a solid reputation can command premium prices. If your work stands out and you’re fully booked in advance, raising your prices is justified.

Pro Tip: If you’ve invested in additional training, such as mega volume lashing or advanced styling, reflect this in your pricing. Clients expect to pay more for specialised expertise.

2. Factor in Your Salon’s Location

Your location has a significant impact on how much you can charge for eyelash extensions.

• Affluent Areas - If your salon is based in a high-end location, clients are generally willing to pay more for beauty services. You can set your prices at the upper end of the market.
• Moderate-Income Areas - Pricing needs to be competitive while still ensuring profitability.
• Budget-Conscious Areas - If you’re in a lower-income area, charging premium prices may not attract enough clients. Instead, focus on volume and client retention strategies.

Pro Tip: If you work from home or offer mobile lash services, consider factoring in travel costs when setting your prices.

3. Research Your Competitors’ Prices

Knowing what other lash artists in your area charge is key to positioning yourself competitively.

• Undercutting Competitors – While pricing lower may seem like a way to attract clients, low prices are often associated with low quality. You risk devaluing your work and attracting price-sensitive clients rather than those who appreciate high-quality service.
• Charging More Than Competitors – If your work, customer service, and experience are superior, charging higher prices can be justified. Clients who value expertise will pay more for quality lash extensions.

Pro Tip: Look at competitors’ service lists. If they include extras like lash aftercare kits, lash baths, or infill discounts, consider whether to include similar perks in your pricing.

4. Supply & Demand: The Economic Principle Behind Pricing

The fundamental rule of supply and demand applies to your lash business.

• If your schedule is fully booked and clients struggle to get an appointment, your demand is high-increase your prices!
• If your books are slow, consider lowering your prices slightly, running a promotion, or offering loyalty discounts to increase demand.

Pro Tip: Rather than discounting full sets, offer package deals (e.g., Book 3 infills and get 10%) to maintain profit margins while encouraging client retention.

5. Calculate Your Cost Per Treatment

You need to know exactly how much it costs to perform each lash set to ensure you’re charging enough to make a profit.

Here’s some expenses you should consider and estimate cost per client:

• Lash Extensions
• Lash Adhesive
• Prep & Aftercare (Cleanser, Primer, Remover)
• Disposable Tools (Eye Pads, Tape, Wands)
• Rent & Utilities (If in a salon)
• Time Spent (Hourly Wage)

For example, if your total cost per treatment is £15 and you spend 2 hours per set, you should charge well above £15 to ensure profitability. If you want to earn £40 per hour, your price should be at least £80 per set.

Pro Tip: Use high-quality lash products, like those from I AM Lash PRO, to ensure longevity and excellent results. Investing in quality tools and adhesives not only improves retention but also justifies premium pricing.

6. Never Undercharge for Your Work!

One of the biggest mistakes lash artists make is charging too little. If you undervalue your service, you’ll attract bargain-hunters instead of loyal, high-paying clients.

• Cheap prices devalue your work -Clients may assume your service isn’t as good as higher-priced competitors.
• You’ll burn out - Charging too little forces you to take on too many clients just to make ends meet.
• Your skill is valuable - You’ve invested in training, high-quality products, and countless hours of practice - charge accordingly!

Pro Tip: Instead of lowering your prices, add value! Offer a luxury experience with relaxing music, a comfortable lash bed, and complimentary aftercare advice.

7. When to Raise Your Prices

If you’re consistently booked out, turning away clients, or upgrading your skills, it’s time to increase your prices. Here’s when to consider a price increase:

• You’re fully booked weeks in advance
• Your skills, speed, and retention have improved
• You’ve invested in further education
• You’ve upgraded your tools/products
• You’re offering premium services

Increase your prices gradually. A 5-10% price increase every 6-12 months ensures your business grows sustainably without shocking clients.

Charge What You’re Worth!

Setting the right price for your eyelash extensions services isn’t just about covering costs - it’s about valuing your skill and creating a profitable, thriving lash business.

• Consider your experience and reputation
• Factor in your location and competition
• Adjust prices based on supply and demand
• Know your cost per treatment
• Never undercharge - your expertise is valuable!

By pricing strategically, you’ll attract the right clients, grow your business, and ensure a sustainable, rewarding career in the lash industry.

I AM Lash ♥️